NATIONAL SUPERMARKET CHAIN

NATIONAL SUPERMARKET CHAIN

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The Challenge: 

Our major supermarket client boasts over 130 locations across the nation. The client is met with the challenge of competing with other chains for the local customer's loyalty.

The client has numerous programs and activations such as weekly in store deals, event activations and grand openings that required elevated brand awareness campaigns.

The Approach: 

WE APPROACHED THE CHALLENGE BY DEVELOPING FACEBOOK AND INSTAGRAM BRAND AWARENESS AND REACH CAMPAIGNS DESIGNED TO INCREASE AD RECALL LIFT.

  1. Work alongside the supermarket's creative team to create engaging content for the weekly in-store deals, curbside pick up service and general awareness campaigns.
  2. Curated the campaigns with a focused targeting of all locations with a +10 mile radius. Also, wrote limited time only offer copy to communicate urgency.

The Results:

TOTAL AD SPEND: $64,269

REACH: 1,719,217

ESTIMATED RECALL LIFT: 184,600

COST PER ESTIMATED AD RECALL LIFT: $0.35 

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